We are using the internet in many ways some use just to look for the jobs or some of them are just the social networking worms. Nevertheless, as far as the online businesspersons are concerned they spend a lot of time on the web to promote their website and make new customers online. The motive can be of profit oriented but they are following the various forms and tools available on the internet. Webmasters do a lot of work to market their product or brand in several platforms present online. One of them is Social Media or the Social Media marketing like Facebook, Twitter and MySpace. In addition, Search Engine Marketing is the process to improve the technical ways of promotion like page ranking, SERPs and many more. It indulges more of paid advertisement and paid submission and Search Engine Optimization. These tactics are to be followed to get a potential place on the search engines.

Social Media Marketing is to indulge directly with the customers or friends and presenting oneself in front of the customers through the network. In this, the choices and results of the customers can be found easily and the webmaster can take a decision based on the feedback of the customer’s choices and preferences.

In SEM the process are more fruitful and generate better and genuine traffic on the website, which can be a lead to the business. However, in SMM, the customers are organic and can longer time to get convinced. In addition, sometimes they do not even get convinced. The SEM is more into marketing and is reliable which SMM is not.