Internet marketing is all about promoting a website and along with that making a place in major search engine like Google is also important. The SEO experts put all their effort to make this work possible and they follow the entire off page and on page optimization techniques to get it done. It is also true that SEO is a matter of time taking activities and needs along span of time to get ranked in Google but there are also some unethical ways, applying which a website can gain immediate results in short span of time. Among all the ethical ways there is a technique called “cloaking”.

Cloaking is one of those corrupt search engine optimization techniques which should never be followed. It means presenting one kind of web page to search engines and entirely dissimilar web page to visitors. Search engines index a web page and rank it higher in the SERPs keeping several things in mind and they are META tags, titles and other ethical SEO applications. Whenever a visitor opens a cloaked web page, they do not get anything according their requirement. In cloaking the complete ranking algorithm is being put disorderly and search engines can’t provide exact results to the searchers to any further extent.

Whenever any cloaking is done by a webmaster or any SEO expert it is something like deceiving the visitors. Webmasters have been in conflict with each other over this SEO method. Many of them think it as a search engine spam and do not advise using it, while others continue it as a safe method as long as used carefully. But, it is true that cloaking is lying to search engine spiders and it equals to spam.