While doing a promotional campaign for the website many webmasters edit or remake their sites for a larger view and a better response. Among so many edition sections there is a part of image optimization which is a method of make image or image file a bit compressed and uploaded to the website for a quick display of the webpage. Optimizing images for the website is a complicated work for any webmaster to do. The webmaster should have the right stability between file size and picture quality of the image, as because it is a crucial part of developing website.

There are three type of areas where bytes can be eliminated from your graphic images such as bit depth (number of colors), resolution, and dimension. The web traffic will not stay for a long time to wait for your website to load because of the heavy bit images, so the images for your website should be smaller in size. To do this you will need a competent image manipulation program.

In website image optimization there are two types of image files which are uploaded on the website for a faster upload and a better view of website. The first one is GIF (Graphics Interchange Format) image and the second one is JPG (Joint Photographic Experts Group) image. The GIF image is quite different from the JPG kind. It is better viewed and also restricted in 256 colors. Whereas, JPG image support 16 million colors and are best suited for photographs and complex graphics. Comparatively, the GIF images are better in improving outlook of the website than JPG images.