Pay-Per-Call is a kind of affiliate marketing where customer calls are tracked which similarly to the clicks are tracked in Pay per click campaign.

A number of webmasters are getting interested more into Pay per call advertising because from this method of advertisement they are increasingly incoming better revenue and commissions. Eventually, as the commission gets higher the target becomes higher and the results too. It is also successful in displaying the new range of products on t he web to attract more people to join the website and the response the campaign.

It is a fact that pay per call is an advertising method done through phone and the commission is paid only at that time whenever a sale is done. Pay per call provides a new way to reach audience. Webmasters can reach their prospects online and offline.
Pay per call campaign works by tracking unique intermediary phone number. Every publisher or (affiliate marketer) is given a unique phone number. Phone number is routed to the advertiser’s phone number. This creates new avenues for advertiser and marketers. Marketers are paid every time potential customer makes call using the unique tractable phone number. The benefit of this advertising method is that in this process the chances of click fraud are near to nil.