Analyzing your competitors’ Links- One of the good starting point for your link building campaign is having a look at what sites are linking to your competitors. You can even perform this through entering the web address into Yahoo Site Explorer and will eventually show you a list of incoming links to that particular website. It will also offer you the very idea of the sites that you may wish to approach for a link to your site

Adopting a personal approach- You can take out time for personalizing you link requests as compared to sending out a generic email to several site owners for links. This will help in standing out from other requests.

Trying getting one way incoming links- Several people do adopt a reciprocal approach to link building but links between sites often just cancel each other out. One-way incoming link from a well-respected and relevant site is the best way for boosting your site in the very search engines. As compared to offering a reciprocal link of little value, you can think outside the box as well offer a blog post or some other incentive.

Never just focus on your Homepage- If you are seeking incoming links for your website, then you need to try varying the pages they go to. Never just merely focus on your home page. You can easily link to other pages on your site too in order for getting the most benefit.

Considering relevant outgoing links- As well as incoming links, some few and well-placed relevant outgoing links may also help improve your search engine ranking. You have to be careful not to use too many although as you don’t wish to direct people away from your site. You must also need a careful selection of the sites you link out to, they must be authoritative sites for your industry and most importantly relevant.