In Search Engine optimization, there are a lot of rules and regulations, which are meant to be followed strictly, and some of them are made to avoid on the search engines to avoid making better Internet marketing. In a link building procedure there are many websites, which are been, inter- linked to get a secured place on the search engines and to get higher page rank. They are often ignored and mostly are not covered online. Many webmasters do not know how to handle theses websites and how to manage them in a perfect way so that their page rank becomes more on the search engines.

It has been a false impression which are trusted by a number of webmasters which managing their links while working on SEO that to put a “No Follow” attribute to make their sites on a better position. However, according to Mr. Matt Cutts from Google has commented on this misconception and cleared that using the “no follow” attribute is okay but sometimes it may work opposite according to the expectation.

Theses “no follow” links should be used in an ethical way of SEO like in user-generated content where a blog or article has been found as spam and in this case, this attribute should used. It is also applicable on the aspect where too many links are attached with a single page of the website, and Google take it as the negativity in SEO. Using this attribute can control the links and make the SEO better. “No follow” attribute can be used as tool to get a comprehensive and successful SEO.