One of the biggest complaints that several people have with internet marketing is lack of time. This is a true fact. Or it maybe you aren’t taking full advantage of the material that you have created. Writing new material is very much fun and it is crucial. But never overlook the opportunities for taking your existing material as well as spin it into other forms. If you are publishing a regular email newsletter, then that article is valuable content which you are sending to subscribers. Here are some things that you could be doing with each article you write:-

1.       Writing a newsletter. You can write a feature article for your newsletter as well as send it to your mailing list. It helps in building relationship.

2.       Article on your own website. You can take the very same article as well as add it to your website as a separate page. It helps in building credibility, authority and search engine positioning.

3.       You can send to article directories. By submitting the article to most popular article directories you can create authority, credibility and non-search engine traffic.

4.       You can record for a podcast. You can read the article loud as well as record it. Top and tail with a brief introduction and theme music as well as save it as an MP3 file. After that publish it to your podcast.  It will help in making personal connection.

5.       Blog it. You can take the article as well as post it to your blog. It will help build authority, credibility and Google traffic.

6.       Sixth and finally, you can send the article particularly to someone within your network- it may be your client, a prospective client or somebody whom you have met at a network meeting. It will add to client loyalty.