In the good old days, promoting a website required several techniques. Among such techniques were submissions of the site to link directories, article marketing as well as contributing to forums that are related to your niche. Majority of such means of website promotion are still valid; however thinking out of the box is still required. One of the ideas that have taken on as a means of potentially drive targeted traffic to their site is making use of Google custom search engine.

When it is said that they promote their site through the use of a GCSE, it means they own their own search platform as well as making use of Google custom search engine.

When it is said they do promote their site through the usage of GCSE, what is really meant is that they own their own search platform as well as do make use of Google index as a means to power it while shamelessly and artificially promoting their own sites and products.

When it comes to self-promotion, a third party recommendation proves a golden opportunity for any business by serving it’s own interests. In respect to third party recommendations, it is exactly what search directories do. They do serve results that are based around their algorithm based opinion of what results are relevant in respect to a certain keyword or term. But what, if you could harness the power of an enormous search engine index and literally manipulate the results for including or promoting certain sites namely yours as well as exclude your competitors. A GCSE may perform exactly that, and if that is big, you can very well build into a trusted resource.

The best thing about the GCSE platform is very fact that you already have access to their index. They make it freely available to any or all webmasters who wish to make use of it. The main technique behind building a custom search platform is:-

Building your own search website is a strikingly simple process but you must keep in mind that we want our search engine to be a third party to our own site and isn’t related in any manner. For that reason, we wish to put it under a domain name that is separate from our own and also hosts separate from our own. One of the things that one has seen some custom search engine builders to is create a themed custom search engine which boasts highly tuned, relevant results around a set niche.

For doing this yourself, you can simply log on to Google account. If you don’t have the account, you can commence with one and after that click on the new search engine link. In the next section, you can give your search engine a name as well as a description.

After you have given your GCSE a name as well as description, apply the niche keywords which your custom search engine will be based around. You can thereafter select what language your custom search engine will be using. It will prove to be a great asset for region specific custom search engines.

The fun part is that the next part is based around the search results themselves. You must have the ability to select how to search included sites. You can very well list out the approved sites for showing in the search results or may set your custom search engine for listing all relevant results for a particular search query within the Google database while emphasizing or even promoting the selections on your list and this is what is known as blatant self promotion.

A GCSE can be monetized in varied number of ways. Google ads can be very easily removed and custom links or banners are put in their place. In addition to this, paid results may be offered by the selling of placement on the emphasized sites list.