As it sounds same for both of them but indeed the articles and the press release is quite a different thing to handle and to work with. Both articles and press release is the weapon of online marketing but are different in presentation and definition. As articles are considered a very good tool in online marketing and it deals only for presenting articles provided by the company. It’s really easy to employ somebody to write articles for you establishing you as an authority or a convincing source for professional information. But there is a notable disparity in the way article marketing works and the method of press releases work. It is like articles are trying to establish you as a specialist and helps to produce interest in your customers. In articles, most of the time, we try not to endorse ourselves too much because that's not the main reason of article marketing. The purpose of the article is to distribute information, share expert knowledge and tips to an industry, market or process. The only section where we promote ourselves is at the end of the article with our company link or name.

And as far as press releases are concerned then it ids totally company sales letter where the company promotes all its products and services. Press Releases are written with a little bit of news of launching of the product or brand and mostly it is concerned with the honor of the company. Therefore Press releases are also considered as the official newsletter of any company. So, while concluding we can say that articles and press releases are very much dissimilar in functions and have their own marketing procedure also.