Link Building is an exclusive aspect of the Search Engine optimization and is considered the most important factor in order to get higher page rank to the website. The links, which are considered good and relevant to the theme of the website, are said to be the most valuable links and get good feedback from the search engines while crawling the website. Major search engines like Google and Yahoo consider theses links in terms of page ranking and indexing the website for better search.

Loads of webmaster spend huge time on searching theses links for their website and also spend a lot of money on it. They also spend huge amount in purchasing the links from other website, which are actually called the paid Links. However, as far as Google, rules and regulations are concerned then it says that paid links cannot be considered as the genuine links because that is purchasable. Any link is purchased by a web owner can also be purchased by someone else, thus to maintain genuineness Google has made it very clear that paid links  will not be counted as the best links of the website and if found so then the website will have to suffer a lot. As a result, the page rank can be deleted from; the search engine table is also possible.

Search Engine Optimization never advises to get concentrated on paid links as it creates a lot of junks on the website and make a fuss on the search engine. The content and the links much be unique and needs to be sole property of the site.