Businessmen go after many indecent policies and tactics to increase their sales. By this it is only the viewers who become prey of such traps of businessmen. But intending to stop these kind of false promises and Facebook has invented a scheme which will trace out the real culprits of online businesses. People generally click on a link of a friends news or a customer feedback and rely more on it than seeing a banner advertisement for the product which is simply wonderful and seems to be attractive. And there is no advertising cost for creating a reliable feeling as the marketing message is being written and delivered by its consumers.

A product review is something which is given by your customer who has a genuine feedback of your product whether it is good or bad. These reviews can put your business on a new point if they are used correctly and taken proper action with them.

Thus this work can be very interesting and recompense able if it is done with Facebook.

Firstly you need to answer each of the reviews on your product fan page of Facebook. It actually shows that you are well concerned about your customer’s feedback and always ready to work on them.

Always ask for reasons for every feedback .No matter it’s good or bad but you must respect the decision of your consumer. If they are going for some other company with the same product, then you must get knowledge of the specification of that particular brand. This will also allow you to understand your competitor well in the market.