While working on social networking sites, webmasters advertise their brand on those sites just to promote them for the betterment of sales. Talking about the landing page of Facebook then it can draw traffic in a massive number and the amount the webmaster can decide for him or herself to make his or her brand popular. The landing page is generally setup as the “Welcome” tab for people that have not “Liked” the page or have ignored it for somewhat reasons. Saying that it is for first-time visitors is very mistaken, if the visitors keep visiting your page every week without “Liking” it, then it might have a fall on fan following and can cause less traffic to the website.

Now the question arises that why should we make a Facebook landing page and why it is so crucial in social networking to bring traffic. The reasons are two. The Wall is generic; there is no difference between one pages or another and there is no way of ranking out and generating a high-quality first intuition on the page. There is nothing obvious and noticeable about who the person is and what the person has in his kitty to offer. There is no branding other than the profile picture, which is limited to 200 x 600 pixels. The landing page gives you those opportunities to have a better and clear identity of yours and to make real customers on the web, through social networking like Facebook.

The landing page, just like your website or blog, should focus on a strong CTA (Call-To-Action) which actually moves a great amount of traffic.