We all Google as the top most search engine of the world, and side by side Facebook has also gained massive popularity in the last few years with millions of members in it. Because of the status of these two sites, web marketers are looking at them as good places to publicize seeing as of the huge number of people who visit their sites per day. Equally both networks have their own promotion agenda where you are allowed to target your ads. With Google Adwords you can put your advertisement on to PPCs (pay per click) which are searched through every click of the viewers. On the other hand Facebook also have its own promotional plans through (pay per click) or (pay per impression) but without an online search network.

Visitors on Google search for something they are interested in and the relevant searches are shown on these sites which they have the choice to click on if they are interested. Ad posts on Facebook however are reliant on the audience’s gender, age, likes, interests, and the likes which also could be useful advertising information. Both the sites have individual rewards on their side; like with the Google viewers are actively searching for their needs and these can be satisfied by clicking on the ads. But with Facebook, viewers are actively connecting with people according to their age group, and gender and they want to and are free to elect their groups and communities.

This makes people think that Google is the better place to put ads because of its being precise in its purpose. This is the main difference with Facebook that knowing if the viewer is having the purchasing intention or not is hard to make out.