At the end of July2010, Facebook announced that it has passed the 500 million users milestone and thus for those that wish to commence or raise their social media as a marketing strategy for small business marketing  and such type of business marketing can never be ignored.

Internet marketing with the help of social media is quite gaining popularity especially with varied types of small businesses like home-based business, online business, network marketing as well as standard ‘brick and mortar’ establishment.

Facebook offers business owners a tremendous opportunity for not only socializing but also to network with people. However, it must not take place of live people-to-people networking events . However, it must enhance and become a part of the entire marketing strategy.

Some of the basic pointers in wanting to make use of Facebook for business marketing are:-

Firstly, you need to post a great photo of yourself within your profile along with a nice smile on your face. It has been proven that several people will likely to click on a person with a smile than without. But the main point is to avoid the photo of your pets or children as it isn’t a Petbook or ‘My kids book’ but it is rather ‘Facebook’.

Secondly, within your informational area, you need to have some kind of basic items that are listed for yourself , the schools which you have attended, any movie, books or music interest. You need to use your discretion while posting after you have been employed especially when you are building a business of your own, But you need to mention your own business especially when you are self-employed.

Thirdly, it is suggested to leave out your religion or political beliefs and views. Not that you have been ashamed of those beliefs and views , but you are trying to build a business as well as attract several number of potential clients as possible.

Fourthly, you have to build your friend list sincerely as well as slowly. You can gradually subtract your relatives and friends from the personal sub-list. You have to build a list in a sincere manner and not just randomly pick people to be your friend. You must take time for seeing in the interests of them and understand them.

Fifthly, you must post memorable posts. They can vary from motivational quotes or sayings of people from history. Even posting current events is a good technique. You need to keep the posts positive and upbeat.

Sixthly, you must be interested in other people’s posts. You must comment as well as answer their posts. Make a dialog with them and answer their questions.

Seventhly, you must keep your wall clean. Some people play Facebook games which in turn are posted on wall post. You must remove them from wall. With all that junk on your wall, your prospective friends checking out your profile may not know more about you. You need to commence a separate Facebook page if you wish to play more Facebook games.

Facebook is just one aspect of your total social media marketing strategy . This is because you build your Facebook page while continuing social networking all the time.