Article Marketing is a popular method used in Search Engine Optimization. Through article marketing a lot of benefits can be drawn to a website. An article marketing need to be in proper ethical SEO rules so that it responds accordingly. The initiative taken in article marketing is to present articles having distinctive content to article directories, from where it will be picked up by websites who are looking for quality content. The trick for successful article marketing is to inserting the keywords strategically according the website, and to include a connecting link at the end of each article that will carry a link of the particular website pointing back for more information and also for traffic generation.

The ethics which should be followed in article marketing is to work properly with the some pillars of article marketing. Firstly the author must work on the “title” of the article which should be attractive enough to pull a reader to read that particular article. The title should be unique and best if it carries some of the keywords relevant to the website. Next is the beginning of the article which should be very interesting and make the readers to read the full article and not letting them leave it in half. Talking about the next one then it is the keyword optimization which needs to be very much included in the article so that the search engine can index the website through the crawlers at the time of page ranking. And last but not the lest is the resource box where the author can leave a message for the readers to make them come again to find more.