Social networking sites are gaining popularity day by day because of their exciting features and options to hang more online. The famous social networking site Facebook has millions of users on it because of its features and among all the features of the Facebook there is a term of “Edge Rank” which actually tells that how a certain “comment” or “like “are performing on a page. Edge rank is a content structure, which are given to the tags of Facebook.

Typically the first page of any profile the (log -in page) of Facebook account is the  “News Feed” displaying the content that people which the user is following and have shared also. Any one can find all kinds of content there. For example, photos, videos, links to articles or blog posts, notes, status updates and more.

So of course, if the user has hundreds or even thousands of friends, then the “News Feed” cannot show all of the content of all the friends shared or the user would get totally flooded by those. That is why the developers at Facebook created “Edge Rank” to settle on which applicable stories, photos, videos, etc. will gather more eyeballs.

The more attention a particular item receives, for instance the more comments, likes, or shares, the higher this item’s Edge Rank and the longer it will stay noticeable in the News Feed. Therefore, the goal here is to bring out great content that people will want to act together with and then have lots of people comment on a particular content and share it.