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Do’s and Don’ts of Email Marketing

Are you eager to send an email blast to all your clients. This is because emails are a good representation of reaching your clients. They aren’t as intrusive like phone call because your client may access it anytime whenever he is available. There are some points that you may wish to take the note of while writing your email contents.

While deciding on the task of subject title of your email, you need to remember the following points:-

1.       Add an tag- You have to add a tag if you wish to avoid being filed a law suit unnecessarily.

2.       Do avoid usage of spam words like free, offer, best etc.

3.       You must always avoid typing in caps so as to avoid getting any kind of junk email.

4.       Use good amount of punctuation.

If you follow the above points, then you can very well lower the possibility being your email end up in junk folder of the receiver.

For the content of the email, you must always ensure the following:-

1.       Make use of HTML as much as possible. There are several providers that strip away jpg file by simply leaving just HTML for the receiver to read. Sending email does consist of only jpg with your reader receiving only a blank email.

2.       Always avoid using jpeg until and unless when needed. For example- background color as well as text must all be in HTML.

3.       You must always remember to have the unsubscribe link. It is needed in sync with the country’s government regulations. Majority of the email marketing system within the market would have a built-in function allowing automatio in terms of removing email address from the date base for email address that have chosen to unsubscribe.

4.       You need to provide links to your website.

The above few tips must help ensure that your emails have a higher possibility of reaching the inbox of the email address that you are sending.

 

 

 


 

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