Following the SEO rules article marketing and press releases are both the ways of ethical Internet marketing. Both are the very good ways of drawing web traffic and producing back links for the website. Many people have misconceptions about the comparison of the two proving it which is the best in terms of the success rates and customer interest.

In present times people have less time and fewer resources to spend on, but still they want a heavy traffic on their website to make it famous. Press release and articles marketing are those strategies by which you not only promote your website, goods and services but also you gain potential clients from the visitors who generally visit your website and later on become your clients to increase your sales.

To describe it more completely, the difference between subject and theme are the essential in both the documents. Press releases are bound with a topic and along with timing and place which is indeed not a theme based. But of course a subject line is followed. Talking about article marketing then it is a complete one themed issue which has been described according to the authors point if view and comes in detail. And both are posted in their respective places. Clearing about the basic differences say that both are marketing tools, in Article Marketing articles helps with branding you and your company as a name in the web market through which you can drive traffic directly if readers like it. On the other hand Press Releases are something which announces a newsworthy occasion. Web masters spread to news websites, ad agencies, blogs, and social networking sites.