If you are qualified SEO experts then you must have worked with social media optimization for your promotional work. Working on Social media you are already aware of Facebook, Twitter and MySpace and their credibility to promote a product on the web. Email marketing is process where a visitor uses an email account to get the information about a product or a service. You would have had your guests on your website to sign up for newsletters and press releases, and then send an email out to all of them for a better communication with your visitors. Though you will be able to see that email marketing is great for many other things than just doing all the same like the other web marketer does. You can put associated links in your newsletters and expect that your visitor will sign up on that link and you will get a nominal fee for that job.

Social media optimization is where you make your visitors take interest on you but as long as Email marketing is concerned then this is a way you can only communicate with those people who are already interested with your company or proposal previously. In this way whenever you send them a newsletter what they may have asked for then that is not considered as a spam as becomes a proper marketing or product promotion for your company. And the most important thing to play in both SMO and Email marketing is to know your customers very well always try to know their likes and dislikes and also answers generously to their complaints also so that you may be called up as a reliable business person.