While talking about the Internet marketing strategies we generally talk about the popular terms like PPC and SEO. These two are different things and work on different tools separately and also have their own importance to work on the platform of Internet marketing. We know that PPC stands for pay per click and SEO stands for Search Engine Optimization. Both are part of Internet marketing but have own significance. In PPC the webmaster need to pay the search engine a lot of money to get more visitors on his/her website. Where in SEO the process is a bit slower, and also considered to apply on off page and on Page techniques to make the website more noticeable on the web. The motive of process is somehow same but the working process is indeed a different one.

Pay per Click is a method for sites to come into view in high up positions on search engine results pages (SERP) by paying the engine to display their results. These payments are made according to different rates offered by the Search Engines on per click. Any customer makes a click on the link on the URL of website then the webmaster is liable to pay a certain amount to the engines which were prefixed.

In SEO the techniques of on page and off page are overall used to display the website on several search engines. The processes which include are article submission, directory submission and link buildings are the most popular ones. The other is forums, and blogs optimization. These activities are basically done to generate more traffic on the website.