We all have heard of Google Adwords while campaigning of our site then we are also aware of the Click Fraud. Click Fraud is something which really affects our marketing or campaign. It is a form of cyber crime or web crime which is mostly found on Pay Per Click advertisement. This is done at the time when a visitor clicks on a link without any motive to visit the site or do a business but to increase the expenses of the link owner just for fake. These click frauds are increasing day by day and is becoming a serious issue of internet crimes.

Pay per Click  happens to be a legal money transaction between the advertising network and the publisher of the advertisement and the publisher is suppose to pay the network a certain amount of some for which the publisher also gets a partial payment after every valid visitor click done on their advertisement link. And the click fraud happens to be an extra payment or fake payment made to publisher with no good.

The famous advertising networks like Yahoo Search Marketing, Google AdSence/ Adwords are also playing a double role of publisher and advertisement network and also facing such kind of Click frauds. Mostly these crime doers are no other than much known people of publishers who have negative mind set up for the publisher and advertisement networks such as their market competitors, friends, and any other harmful software.

Google is working hard for years to find and stop these type of fraudulency by using Google analytics to find out the IP addresses from where these crimes have done.