Social Media Optimization or SMO has become the highest craze in present times and it has not left the industries and their webmasters behind. Social Media has put everything on a new height of communication and method. Today, people prefer more on hanging on social networking sites rather than hanging on email and waiting a longer time for reply. Many webmasters consider it as the new form of Search Engine Optimization as it has been the new and the potential platform to market a brand and make the products or services reach to the mass number of people.

Talking about the topic of SMO taking place of SEO then we can say from the studies that in prior times search engines were used as directories where the URLs of the websites were submitted to make a list and index them for visitors to make search according to their wish. However, the concept has changed a lot in present times and Search engine Optimization has become one of the crucial and important aspects of promoting a brand on the web. This concept has now been understood by the webmasters also because the rules and regulations of search engines especially to be named as Google has become strict while indexing this websites.

Whereas SMO is a platform to communicate with people but it cannot do the jobs of RSS feeds, On Page and Off Page SEO. It is indeed a very good way to bring traffic but with out the help of SEO the traffic cannot be converted into customers and gradually affect the sales of the business.