Search engine Optimization has different aspects of promoting websites. It is customized under Off page and On page Optimization techniques. Following this there is lot of tactics by which a website gets promoted on the Internet and gets noticed by the viewers. As far as article marketing is considered it is taken as the best web marketing tool in search engine marketing techniques, because through article marketing the website is liable to get a lot of back links which are responsible for pulling a lot of web traffic on the website and gradually it affects on the page ranking of Google and other search engines.

But some how videos are considered as an effective tool of SEO when it comes of spreading the knowledge or information directly to the viewers and also counts the output from it. Videos leave a better impact on visitors in terms of promotion or displaying the company profile in front of millions of people. Videos are better in so many ways such as it is more capable in delivering information to the public as it is delivered pictorial so they way of presentation gets better than to read a big page to gather information which sometimes gets boring to the visitors. Also another point to consider is that videos are more reliable than an article, because people may not believe you what you write, but showing is something which makes them think twice and rely on the company. Side by side it is having less contenders unlike the articles have making video is something having a different identification of a website but an article is written with the same subject can be found everywhere.