The trend of online advertisement has become very popular and frequent in present days and the businessmen are gaining a lot of income from it also. But do we know that it also have many pros and cons to it which can be beneficial for a business and on the other hand it can also affect the reputation and sales of the business too. Explaining about the qualities of web advertising, then the reach of advertising is spread is on a huge area of online business. In other words we can say that the connection between the reach and the cost of online advertisement is very much in support of the advertiser and the cost of this method is quite less in contrast to the massive output which is gained by it.

With online advertisement every people is able to find his/ her product or service which want to buy online and also they have a broad choice of products and also have the freedom to compare them with a lot of options available on the web. As for the webmasters they can get numerous customers through the process of online advertising.   

Comparatively mentioning about the disadvantages of web advertising, the point which comes first is the legal allegation of every area of advertisement which comes along with every promotional activity done online and the strictness is followed due to the presence of global visitors. The other barriers are of language difficulties which is an issue of a mass portion of audience and this create a mess in understanding the matter of advertisement. The other issues includes currency which creates problem while international online shopping transactions.