PPC (Pay per Click) is the easiest way of online marketing. It's the most reliable, easiest and economical way of reaching to your target customers. PPC are also known as ‘Sponsored links’. They generally appear on the right side of search result. PPC helps your website to appear in top page of search engines. PPC is an online advertising campaign in which advertisers pay only if the user clicks on their ads and visit their sites. The advertising rates depend on the number of clicks an advertisement receives. PPC ads are usually published in search engines. PPC management involves the research, analysis and management of PPC advertising. Today PPC market is very highly competitive and extremely demanding. Proper and competent PPC management is required to succeed in the market.