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Glossary |
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Algorithm –A Mathematical process or formula that decides how a website will rank in the search results pages of a search engine |
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Blind Traffic - Low quality traffic generated by misleading banners or SPAM |
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Clustering - In search engine results pages, clustering is limiting each represented website to one or two listings |
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CPC – Cost Per Click (CPC) where the company will pay for every click to search engine publishers. |
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PPC - Pay Per click (PPC) Advertising method where the advertiser pays each time to search engine when someone click to their ad. |
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Doorway Pages – Created for spamming the index of search engine with the objective of sending the visitors to different pages. |
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Gateway Page – generally it’s a sitemaps |
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Hit – A single access request made to server. |
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Inbound Link – A link from another website to your website. |
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Keyword Research - Research & Analysis for Best keyword related to your website |
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Keyword Density – No. of times a keywords appears in website to total no. of words. |
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ODP – Open Directory Project |
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Organic Search Engine Optimization – natural search result on search engine result pages |
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Adsense- Adsense program that enable website owners to display advertisement on their website in order to earn revenue. |
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Adwords- A PPC program where site owners can create his own ads and choose relevant keywords. |
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Search Engines – are programs that Search or locate information for a particular keywords on World Wide Web. |
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Analytics – A program or tools that help you to evaluate the performance of website or online marketing campaign. |
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Black Hat SEO - A Technique that is used to get higher in search engine result page by UN natural or unethical manner. |
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White Hat Seo – Ethical or natural technique to get higher rank in search engines. |
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Grey Hat SEO – Involving both White hat and black hat technique. |
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Broken Link – hyper link that does not work or that does not present on server. |
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Cloaking – Black hat technique in which the content presented to search engine is different to that presented to internet browsers. |
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Deep link – A hyperlink that points to another web page instead of that website home page. |
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Google Dance - refers to when Google indexes are updated. This period of time often results in fluctuations in the index size and some noticeable changes in search engine result positions |
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Site Links - The links that shown below in some sites in our search results, called sitelinks, are meant to help users navigate your site. |
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Index- A search engine's database in which Search Engines stores textual content from every web page that its spider visits. |
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Keyword proximity- Refers to closeness of your keywords each other in web page. |
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Keyword Stuffing – An unethical technique occurs when a website is loaded with keywords in Meta tags and content portion. |
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Link Building– This is process of getting high quality incoming or inbound links for a website. |
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Page Rank- is numerical number varies from 0 to 10 given to every web page to measure importance and relevance of web page in Google. |
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Sitemap - Sitemap allows a webmaster to inform search engine about all available URL for crawling in Website along with additional information. Sitemap are written in XML. |
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URL- Uniform Resource locator. In simple terms this is your site unique address. An address on World Wide Web. |
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Domain Age – Age of Website or Domain. |
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Outbound link – Opposite to inbound link. A hyperlink on our website that link to another website. |
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Page Views – A page view (PV) is a request to load a single web page on internet browser. |
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PR –Page Rank |
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ROI – Return on Investment. Total revenue minus total costs. |
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Search Engine Marketing - The process of building and marketing a website with the objective of improving its position in search engine results page. |
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Search Engine optimization – process of improving the volume of website to improve visibility, ranking of website in search engine result page. |
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SERP- Search Engine result page. |
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A Unique Visitor- A unique visitor is someone with a unique address who is entering a Web site for the first time that day. |
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WWW- World Wide Web |
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CSS- Cascading Style Sheet. Used to make and control the design of website. |
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Alt Text – Alt text attribute provide Alternative text, to be displayed instead of images on website. |
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Anchor Text – Anchor Text is a label or it is clickable text that is a link. It is often underlined. |
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Meta Tags – Meta Tags are tags in website that provide important information to search engine about website. It is placed in Header section of HTML tag. |
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API – Abbreviation for application programming interface. Set of protocols and tools for building software applications. |
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Back Links – are incoming links that point to a web page. |
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Hallway Page- A page that serves an index to group of pages that you would like to spider to find. |
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Hidden Keywords– keywords that are placed in source code of website in such a way that these words are not viewable by visitors. Hidden Keywords is Black Hat SEO technique |
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Home Page- Index page of website. |
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HTML- Hyper Text Markup Language. |
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HTTP – Hyper Text transport protocol. |
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Landing Page – the landing page is a web page where visitors go to once they click on an online advertisement or natural search listing. |
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Link Popularity – Other popular website link to your website. |
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Page Jacking – Process of stealing content of high page rank website and placing it on your website in the hopes of increasing your website ranking in search engine result pages. |
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PHP – A programming language for making dynamic pages. |
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Query – A keyword entered into search engine or database. A query types into search engine and search engine database return results that matches the user query. |
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Reciprocal Linking – also called two way links. Exchange of links between two similar themes based website. |
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Spam – Manipulation technique that violate rules of search engines. |
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